Tourisim Data

Lets take a look into the economics of things!!

This data is for James County, which is where Willamsburg is located. Our three main points to look at are Visitor spending, Employment numbers, and Total Business sales.

Visitor spending:
2016: $25 million
2017: $26 million
2018: $27 million
2019: $29 million
2020 (Covid): $17 million
2021: $25 million
2022: $30 million
Employment Numbers :
2016: 233 thousand
2017: 236 thousand
2018: 238 thousand
2019: 240 thousand
2020 (Covid): 170 thousand
2021:185 thousand
2022: 210 thousand
Total Business Sales:
2016: $ 44 million
2017: $ 43 million
2018: $ 46 million
2019: $ 48 milliom
2020 (Covid): $ 29 million
2021: $ 39 million
2022: $ 46 million

Looking at this data, it’s evident that 2019 hit a peak number before the COVID-19 pandemic, where there is valley amount. “In 2021, according to Busch Gardens Williamsburg President Kevin Lembke, in the past 30 to 60 days, they have seen a steady increase in park goers and he expects those numbers will continue to climb even in the off-season. The new rise in numbers isn’t just limited to Busch Gardens but rather the entirety of the Williamsburg district,” ( Daily press May 2021)

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